Pedigree Radio Commercial

Task: Write and record a 30 second radio spot persuading listeners to adopt a dog.

Target audience: Dog lovers who may be thinking of adopting a dog.

Tone of voice: Pedigree has a distinctive tone of voice. Ensure the radio spot works with the brand's tone.

Proposition: Do something good, adopt a rescue dog. 

Script:

SFX – Train rumbling

MUSIC – Folk music with harmonica

ALFRED (wise, broad Australian accent):

“Ahoy, it’s me Alfred, the brown Labrador.

Been ridin’ this carriage for a while now,

In search of the ‘Pedigree Dream’ – to find a family and a home.

It ain’t always easy for us vagabond hounds,

But that might change; now you’re here.”

FEMALE VOICE (articulate, softer voice):

Pedigree and Pet Rescue have teamed up to find rescue dogs like Alfred, a family.

Elect to adopt a dog and you can bless your pet with the Pedigree Dream.

Visit Pedigree.com for more details. (spoken swiftly)

MUSIC – Folk music strengthens, then fades